Dr. Claire M. Segijn, associate professor at the Hubbard School of Journalism and Mass Communication, University of Minnesota–Twin Cities, and Mithun Program Fellow in Advertising, will be featured in the First in Advertising: Sandage Speaker Series on Friday, April 3, from 12-1 p.m., in Room 31 Gregory Hall.
(Please feel free to bring your lunch.) Segijn's talk "From Distraction to Dataveillance: Navigating attention, transparency, and privacy issues in digital advertising" will focus on her research on contemporary issues in digital advertising, namely the attention economy and online surveillance in personalized advertising.
Flexibility in media devices and content allow media users to actively manage their attention but also come distracted from their original goals, which has implications for how consumers process and respond to ads.
Additionally, technological developments have changed the media landscape by extending the possibilities to collect, process, and share consumer data to optimize advertising. However, the increasing reliance on dataveillance raises significant privacy concerns and ethical considerations.
In this talk, Dr. Segijn will discuss the implications for information processing and advertising effectiveness as well as ethical ramifications of these contemporary issues in digital advertising. Segijn's research focuses on the intended and unintended effects of digital advertising, including multitasking, attention, and privacy concerns & ethical ramifications of online surveillance.
Her work is published in leading journals in advertising and communication including Journal of Advertising, Communication Methods & Measures, Communication Research, Human Communication Research, International Journal of Research in Marketing, to name a few.
She serves on the Editorial Review Boards of five different advertising journals, is an associate editor of Journal of Current Issues and Research in Advertising, and was a special issue guest editor at the Journal of Advertising.
She is the 2020 Mary Alice Shaver Promising Professor award recipient, and named an emerging scholar for AEJMC in 2021. Additionally, she won awards including the AAA fellowship (2019, 2023), EAA research grant (2020), the John E.
Hunter Meta-Analysis award (2020), and the Annie Lang dissertation award (2017). The College of Liberal Arts at the University of Minnesota awarded her with the Warwick Mid-Career Faculty Research Award in 2024 and the Career Readiness Teaching Award in 2025.
More information about Segijn and her work: cla.umn.edu/about/directory/profile/segi…